The time is almost here: Spotify is getting ready to release its yearly Wrapped, which are customized audio summaries of customers’ listening preferences throughout the year.
Since 2016, Spotify has provided its users with data breakdowns. Additionally, it has grown in size and popularity online every year. In terms of audience reach and the type of data it offered, Spotify claimed that its 2023 Wrapped was the largest ever produced.
What can we expect in 2024? Here are some things to be aware of before this year’s Spotify Wrapped.
What exactly is Spotify Wrapped?
It is an annual summary of global and personal listening patterns provided by the streaming service. Through a single interactive presentation, users may discover their favorite musicians, songs, genres, albums, and podcasts.
People share and compare their Wrapped data with their friends and followers on social media, making the campaign a social media sensation.
Previous versions have given users access to a variety of data and breakdowns, such as whether they are one of the top listeners of a particular artist and a customized playlist of their top 100 songs from that year, which they can keep, share, and play anytime they’re feeling sentimental.
Spotify also curates a number of playlists with the most streamed artists and songs, reflecting both national and international listening trends. Taylor Swift surpassed Bad Bunny, who had held the top spot for three consecutive years, to become the most streamed artist on Spotify in 2023.
There’s something fresh every year. A breakdown of user streaming trends for the full decade was featured in Wrapped in 2019. Spotify paired users with a Sound Town last year based on their musical preferences and how they compared to people in other countries.
When is the expected release date?
Wrapped’s eagerly awaited release date has been kept under wraps by the streaming service thus far.
It has previously been made available after Thanksgiving, from November 30 to December 6.
Each year, rumors tend to swell on social media around when Spotify stops collecting data in order to prepare their Wrapped results, and this year was no exception. Those assumptions were swiftly dispelled by Spotify, which posted on social media that Spotify Wrapped continues to count after October 31st.
A representative for Spotify did not respond to a request for comment on when the company stops tracking data for Wrapped.
Where can I find my Spotify Wrapped?
When Wrapped is released, each user s Spotify account will prompt them to view their interactive data roundup. You can access it by going to the Spotify website or by using the Spotify mobile app. Wrapped is available to users with and without Premium subscriptions.
What else can I learn with my Spotify data?
There are a handful of third-party sites that you can connect your Spotify account to that will analyze your Wrapped data.
How Bad is Your Spotifyis an AI bot that judges your music taste.Receiptifygives you your top songs on a sharable graphic that looks like, yes, a receipt.Instafestgives you your own personal music festival-style lineup based on your top artists.How NPRCore Are Youassesses how similar your music taste is to NPR Music s.
What if I don t have Spotify?
Other major streaming platforms such as Apple Music and YouTube Music have developed their own versions of Wrapped in recent years.
Apple Music s Replaynot only gives its subscribers a year-end digest of their listening habits but monthly summaries as well a feature that helps differentiate itself from the one-time Spotify recap. It was released on Dec. 3.
YouTube Music, meanwhile, has a similar end-of-the-year release for its listeners, as well as periodic seasonal releases throughout the year. It released its annual Recap for users earlier this month.
— Bridget Brown, The Associated Press
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