White Castle is stepping up its game to attract financially strapped customers by slashing the price of its popular sliders to the lowest level in over a decade.
The move comes as part of a larger trend among fast-food chains offering discounts to lure in cost-conscious consumers.
The family-owned fast food chain, with 335 locations including 30 in New York, is now offering 10 cheese sliders for just $7.99.
This is the lowest price the sliders have been offered since 2011, according to a statement from the Columbus, Ohio-based company.
In addition to the sliders, White Castle is also expanding its reach through vending machines.
These machines, located at Hollywood Casino in Bexley, Ohio, offer a variety of hot food items including sliders, cinnamon rolls, potstickers, and breakfast sandwiches.
Jamie Richardson, White Castle’s vice president, noted that the company has seen a decline in sales this year compared to last year, partly due to the impact of inflation on American households.
“Customers are making leftovers last longer as food prices have gone up,” Richardson told The Post.
To combat the drop in sales, White Castle has launched several promotions this year. In May, the chain introduced a deal for 12 chicken rings at $3.99, a promotion that will continue through August.
According to the source, the chain offers a six-piece chicken ring package for just over $3.
The $7.99 deal for 10 cheese sliders – or $8.99 in New York and New Jersey – is the most significant discount White Castle has offered since the price hikes that followed the pandemic, according to Richardson. “We are known for value,” he said.
“We are leaning into it more now.”
This strategy is in line with efforts by larger rivals to offer cheaper options.
In June, McDonald’s and Burger King introduced $5 value meals, while Taco Bell launched a $7 Luxe Cravings Box featuring a five-layer beef burrito, chips, and a drink, marking a 55% discount.
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Recently, McDonald’s reported its first sales drop since 2020, as noted in its latest quarterly results for the period ending June 30.
This reflects broader trends in the fast food industry as companies adjust their strategies to meet changing consumer demands.